PRIVACY

Privacy policy.

Our discreet service includes respecting your privacy. Read how we collect, use and protect the information you share with us. Last updated 27 October 2026.

CHFFR respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what information we collect, why we collect it, how we use it and the rights you have in relation to your personal data.

If you have any questions about this policy, you can reach us at any time using the contact details below.

01Who we are

We provide pre-booked executive private-hire, airport transfer and private travel services across Kent and the South East.

For the purposes of UK data protection law, the data controller is CHFFR.

02Information we collect

Depending on how you contact or use us, we may collect information including:

  • your name
  • email address
  • telephone number
  • pickup and destination details
  • requested journey date and time
  • return journey information
  • passenger numbers
  • luggage requirements
  • airport and flight details
  • information you provide in the notes or message section of an enquiry
  • booking reference and booking status
  • fare and payment information
  • correspondence between you and us
  • technical information relating to your use of our website, where applicable

Please avoid providing sensitive personal information unless it is genuinely necessary for us to arrange your journey.

03How we collect your information

We may collect information when you:

  • submit a journey request through our website
  • complete our contact form
  • contact us by telephone, email or another messaging service
  • confirm or amend a booking
  • travel with us
  • provide feedback or communicate with us after a journey

We may also receive relevant information from another person making a booking on your behalf, such as an employer, colleague, family member or travel organiser.

04How we use your information

We use personal information where necessary to:

  • respond to enquiries
  • review journey requests
  • provide quotations
  • confirm and manage bookings
  • plan pickup and destination arrangements
  • communicate changes or important journey information
  • provide our private-hire services
  • maintain booking and journey records
  • manage customer service enquiries
  • deal with complaints or disputes
  • meet accounting, tax, insurance, licensing or other legal requirements
  • protect our business and our customers from fraud, misuse or unlawful activity
  • maintain and improve our website and services

We will not sell your personal information.

05Our lawful bases for using your information

Depending on the circumstances, we process your personal data because:

Contract

Processing is necessary to take steps at your request before entering into a contract or to fulfil a confirmed booking.

For example, we need your pickup location, destination and contact details to assess and provide your requested journey.

Legal obligation

We may need to retain or process certain information to comply with legal, licensing, accounting, tax or regulatory requirements.

Legitimate interests

We may process information where this is reasonably necessary for the operation and protection of our business, including customer service, record keeping, preventing misuse and improving our services.

We will only rely on legitimate interests where those interests do not override your rights and freedoms.

Consent

Where consent is specifically required, for example for certain types of marketing communication or optional cookies, we will ask for it separately.

You may withdraw consent at any time.

06Journey and booking records

We maintain records of journey requests and confirmed bookings.

These records may include:

  • customer details
  • journey details
  • booking reference
  • booking status
  • fare
  • payment status
  • relevant correspondence
  • notes required for the management of the journey

These records may be retained where reasonably necessary for licensing, legal, insurance, tax, accounting or dispute-resolution purposes.

07Who we share information with

We only share personal information where reasonably necessary.

This may include:

  • website and hosting providers
  • email and communications providers
  • payment providers, if electronic payments are introduced
  • accountants or professional advisers
  • technology providers used to manage enquiries or booking records
  • insurers
  • licensing authorities
  • law enforcement or regulatory authorities where legally required

Any service provider processing personal information on our behalf is expected to handle that information securely and only for the relevant purpose.

We do not sell or rent customer data to third parties.

08Payment information

Where payments are made through a third-party payment provider, we may not directly receive or store your full card details.

Payment information will be handled in accordance with the relevant payment provider's own privacy and security procedures.

09How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet legal, tax, licensing, accounting, insurance and regulatory requirements.

Different information may therefore be retained for different periods.

Booking and financial records may be retained for several years where required for legitimate business or legal purposes.

Enquiries that do not result in a booking may generally be deleted sooner unless there is a legitimate reason to retain them.

10Keeping your information secure

We take reasonable technical and organisational measures to protect personal information against:

  • unauthorised access
  • loss
  • misuse
  • disclosure
  • alteration
  • destruction

No internet-based system can be guaranteed to be completely secure, but we take appropriate steps to minimise risk.

11Cookies and website technology

Our website may use essential cookies or similar technologies required for the website to operate correctly.

If optional analytics, marketing or other non-essential cookies are introduced, appropriate information and consent controls will be provided where required.

13Your data protection rights

Depending on the circumstances, UK data protection law gives you rights including the right to:

  • request access to personal information we hold about you
  • ask us to correct inaccurate or incomplete information
  • request deletion of your information in certain circumstances
  • request restriction of processing
  • object to certain processing
  • request transfer of information in certain circumstances
  • withdraw consent where processing is based on consent

These rights are not absolute and may depend on the circumstances and our legal obligations.

To exercise any of these rights, contact info@chffr.com.

14Complaints

If you have concerns about the way we handle your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO).

Information Commissioner's Office
ico.org.uk

15Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology or legal obligations.

The latest version will always be published on this website.

16Contact

For privacy-related enquiries:

REQUEST A JOURNEY